I think we’re all been in this situation – you are launching a new product, trying to sort out a new tactic, trying to understand a new market.   You get some research and look at the numbers....

Thinking about the excessive amount of TV advertising I’ve consumed while watching the Olympics lately, I was beginning to wonder if new Marketing trends were just a bunch of hot-air. So I pulled...

I am about half way through Clay Shirky’s new book, Here Comes Everybody. I had read some initial critical reviews (which I can’t find the link to anymore), but I think they were misguided....

Gareth over at Brand New posted a short musing on why we need to concentrate on building Social Brands rather than executing Social Media campaigns. I agree. And I’ve said it before, Social Media...

I just read this post by Alan (Toad) of the Toad Stool.  He has really hit the nail in the head regarding the changing world of advertising and how some companies really are stuck in the past. In today’s...