A follow-up thought to Segmentation…

I am currently re-reading Here Comes Everybody, Clay Shirky’s book on the new organizing principles of today’s world.  I have been meaning to do a review of it for ages and realized that I...
1 comment

Segmenting your Customers – Static versus Dynamic

I stumbled across a post the other day by Scott Brinker, the President and CTO of ioninteractive. Scott writes a really interesting blog call Chief Marketing Technologist – words that don’t...
4 comments