Fresh The Movie, and the struggle ahead

My wife and I went along to a local San Franciso screening of Fresh a couple of weeks ago.  It’s a documentary film by Ana Sofia Joanes about the Fresh food movement – locally grown and harvested...
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Differences that Matter

I think we’re all been in this situation – you are launching a new product, trying to sort out a new tactic, trying to understand a new market.   You get some research and look at the numbers....
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Segmenting your Customers – Static versus Dynamic

I stumbled across a post the other day by Scott Brinker, the President and CTO of ioninteractive. Scott writes a really interesting blog call Chief Marketing Technologist – words that don’t...
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Microsoft marketing success story

You don’t rarely come across examples of Microsoft’s marketing prowess, so when you do, it’s blog-worthy (at least to me). I was looking around for the latest information on Windows Server...
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