So after my last post on the Forrester Research survey on Trust and Corporate Blogging, I got contacted by a Corporate Blogger!
I mentioned Joel Spolsky’s blog Joel on Software in the post and got an email from Dan of Fog Creek Software – Joel’s Company. He said thanks for mentioning Joel’s blog in such a nice way, and offered me a free copy of Joel’s book – “Smart and Get Things Done”.
So not only is the Joel on Software blog one of the best corporate blogs around, it is also actively listening to and following up with the blogging community. A nice touch. And a good example of corporate blogging done right.
To top it all off, Joel actually signed the book on the inside cover:
“To Paul,
Be smart!
Get things done!
Eat Fruit!”
I am way ahead of you on that third one!
And to all those Marketers out there that might scratch their head and wonder how a CEO of a software development company can add anything to the Marketing world, Seth Godin called the guy a “genius”. I don’t think Seth throws that term around a lot.
So Joel’s book is squarely on the top of my reading list. From a brief mention in a blog post, to a follow -up email, to a free book, to a review of the book I will post down the track. That’s how it all works.
That’s how you build trust.
