Shifting Marketing Sands

Thinking about the excessive amount of TV advertising I’ve consumed while watching the Olympics lately, I was beginning to wonder if new Marketing trends were just a bunch of hot-air. So I pulled...
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ThePoint.com

I am about half way through Clay Shirky’s new book, Here Comes Everybody. I had read some initial critical reviews (which I can’t find the link to anymore), but I think they were misguided....
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Why Social Media isn’t a strategy

Gareth over at Brand New posted a short musing on why we need to concentrate on building Social Brands rather than executing Social Media campaigns. I agree. And I’ve said it before, Social Media...
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The Pirate’s Dilema

Sean over at CrapHammer (got to love that blog name!), posted a link to a short video promoting the new book The Pirates Dilemma, by Matt Mason. Here is the video. It definitely looks like it would be...
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Microsoft marketing success story

You don’t rarely come across examples of Microsoft’s marketing prowess, so when you do, it’s blog-worthy (at least to me). I was looking around for the latest information on Windows Server...
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